Jun 8, 2022 | SEO

11 Best SEO Tools for small businesses in 2022

Written by Javier Ductor Peters

Small businesses can find SEO overwhelming and difficult, especially at the beginning. However, there are some great SEO tools out there that can make things a little easier and less stressful. In this article, we outline our 11 favourite tools that will help you become an SEO expert.

Free SEO Tools for Small Businesses

1. Screaming Frog SEO Spider

Not only does Screaming Frog SEO Spider have a weird name that you will never forget, but it’s also a great SEO tool for small businesses. It allows you to do a basic SEO Crawl of your website for FREE. For companies with a larger budget, there is a paid version. However, most small businesses will find the 500-page free limit enough to get started.

Here are some of the features that the platform has:

  • Finds Broken Links, Errors & Redirects
  • Analyses Page Titles & Meta Descriptions
  • Audit Hreflang attributes
  • Discover Exact Duplicate pages
  • Generates XML Sitemaps

The Platform | Screaming Frog SEO Spider

2. Woorank’s SEO & Website Analysis Tool

Woorank is one of the tools that we use daily, and, in our opinion one of the best FREE tools on the market. It gives users a list of SEO improvements and error warnings in seconds and explains how to fix them. Additionally, Woorank is a web browser extension, so no need to sign up or log in to a platform.

We recommend that you use Woorank as an add-on rather than your main SEO tool, but it is a great place to start.

The Platform | Woorank

3. Google Analytics

It is often a misconception that platforms like Google don’t want businesses to succeed. Always changing the algorithm and always trying to make it harder for small businesses in particular. Now, don’t get us wrong, Google does change its algorithm, however, they do want the small business to succeed, and they want the small business to enter the SEO race. That is why they provide a wide range of free, must-have, SEO tools. The biggest one of all is Google Analytics.

Google Analytics is the gold standard of free metric tools. It gives your business information and data to monitor your SEO and improve it.

One of the biggest features that Google Analytics offers for SEO is goal setting. This allows you to track information, such as website and page traffic, people filling in a contact form, etc.

The Platform | Google Analytics

4. Google Search Console

Google Search Console is a great free tool to understand the basics of your website’s SEO. It is also more than that. It is the core of where a lot of your SEO will be controlled once you grow as a business.

Here are some of the features that Google Search Console offers:

  • Keyword tracking and Content Ranking
  • Link checker — it shows you the status of your website’s link and whether there are any broken links or not.
  • Crawlability — the platform will tell you if your website is ranking on Google.

The Platform | Google Search Console

5. Google My Business.

Google My business is a necessity for any small business, especially if they are relying on local businesses. With, Google My Business your company’s information is displayed on Google maps and search results when people are nearby.

The Platform | Google My Business

6. Google Trends

Google Trends is another great free Google Tool for Keyword research, finding the keywords that are gaining in popularity over time. This is a great way to track keyword trends and create a great overall keyword strategy.

The platform | Google Trends

7. GT Metrix

GT Metrix is one of our favourite tools and one that we use on every website project. This platform gives you information about how well your website’s speed is doing, both on mobile and desktop. Most importantly, it gives you suggestions on how to improve each and every page on your website. This is vital for SEO as search engines take website speed very seriously. The faster the speeds, the better it will do on SEO

The Platform | GT Metrix

Paid SEO Tools for Small Businesses


The most complete and all-round tool for SEO. SEMRUSH offers a wide range of features that other tools may lack, it’s a comprehensive platform that offers really useful features such as market and advertising research, backlink analysis, and a lot more. It’s also great for spotting any issues with keyword cannibalisation.

SEMrush is an ideal SEO tool for small businesses and there isn’t much that it can’t do.

The platform | SEMRUSH


AHrefs is a very good all-in-one tool set that offers many features. Like SEMrush, it offers a lot of functionality such as Site audits, keyword research, rank tracker, and content explorer. The platform is easy to understand, and anyone will be able to get up to speed quickly.

When choosing platforms like AHrefs or SEMrush the difference comes down to a few factors such as price, interface, and personal preference. Over the past few years having tried both, we personally prefer SEMrush, however, we know a lot of agencies and individuals that prefer AHrefs.

The platform | AHREFS

3. Keyword Tool

Keyword Tool is a simple and effective SEO tool for strategizing and researching your Keywords. Breaking down its data across multiple high-volume sites like GooglYouTubeube, Amazon, and more.

This is definitely the type of tool that allows you to spend hours just digging through the different keyword rabbit holes, so it is important to go in with a strategy, even if it’s only a simple one.

The Platform | Keyword Tool

4. Ubersuggest

Created by SEO Godfather Neil Patel, Ubersuggest is one of the best free and paid SEO tools for small businesses. With features like site audits, Keyword research and Backlink analysis, it is a great platform for beginners and small businesses.

One of the biggest benefits of this platform is that you can pay per project. So if you are a budding Marketeer, this platform is great for your freelance or business goals.

The Platform | Ubersuggest

About the Author

Javi is the co-founder of The Marketing Bureau and the resident SEO & Social Media Expert. He shares his advice on creating SEO-powered content as well as his go-to digital marketing resources for small business owners.

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